Warner Bros. Discovery (WBD) today unveils its international broadcast, streaming and content offer for cycling fans as the new season gathers pace.

WBD will produce coverage of more than 1,000 races this season covering 300 days of live action, offering fans more cycling than any other broadcaster. This includes every men’s and women’s UCI World Tour race and Grand Tour stage, as well as every WHOOP UCI Mountain Bike World Series event and the best Track, Cyclocross and BMX events as well as being the only place in Europe to watch all of the Olympics Games Paris 2024.

WBD is recognised as the Home of Cycling by screening uninterrupted coverage of the world’s biggest races across its streaming platforms discovery+ and Max* (USA), plus comprehensive linear television coverage with 4,000 live hours in 19 languages on Eurosport, as well 500 locally produced shows throughout the season.

In 2024 it will also harness its free digital channels, including local language Eurosport.com sites, to connect fans with news and storytelling throughout the season alongside free highlights and additional content. To better serve the global fan community, WBD has also launched new Eurosport Cycling YouTube and Instagram channels dedicated to bringing the best video clips to fans around the world.  

Scott Young, GSVP, Content, Production and Business Operations at WBD Sports Europe, said:

“We on the doorstep of a historic season of cycling where new names are striving to be etched into the record books with more action taking place than ever before. From the roads of Asia to the mountains of the Americas to the velodromes of Europe, our coverage of this engaging sport is truly global. Our commitment to the coverage, promotion and commentary of all cycling is only matched by that of the teams and athletes themselves. Few can reach our levels of production of the world’s biggest races while telling the stories of the greatest riders on the planet.

“By bringing to life more than 1,000 live broadcasts throughout the year, including every moment of the Olympic Games Paris 2024 this summer, through the eyes of the most recognisable experts, and harnessing the latest virtual studio innovations in tandem with immersive on-site coverage, we will get the heart of every race, every rider and every story. Additionally, with expansive coverage through our owned and operated platforms across Europe and USA together with our sublicense partners, we will make cycling accessible for the largest possible audience as the season continues to gather momentum.”

GLOBAL DISTRIBUTION PARTNER

WBD will leverage its global rights portfolio to expand coverage to the widest possible audience through a series of sublicense partnerships.

This includes working as a distribution partner for FloSpore (Canada), Claro (Central and LATAM); Zhibo TV (China); SBS** (Australia) in addition to 14 partnerships with European broadcasters to expand coverage of certain events to local audiences in 10 markets.

THE BEST INTERNATIONAL CYCLING EXPERTS AND LOCAL PRESENTATION TEAMS

WBD has once again recruited the most well-known cycling experts to present international on-site and studio coverage for fans around the world. This includes world-leading analysis and opinions of:

• Philippe Gilbert, UCI Road Race World Champion (road cycling)
• Alberto Contador, two-time Tour de France winner (road cycling)
• Robbie McEwen, winner of 24 Grand Tour stages (road cycling)
• Jens Voigt, winner of stages at all three Grand Tours (road cycling)
• Sean Kelly, La Vuelta a España winner (road cycling)
• Dani Rowe, Olympic gold medallist, three-time World Champion and double European champion (road cycling)
• Iris Slappendel, Dutch National Road Race Champion (road cycling)
• Adam Blythe, British National Road Race Champion (road and track cycling)
• Sir Chris Hoy, six-time Olympic track gold medallist and 11-time World Champion (track cycling)
• Cedric Gracia, UCI Mountain Bike World Cup winner (mountain bike)
• Bart Brentjens, Olympic gold medallist and World Cross Country Champion (mountain bike)
• Dani Christmas, former professional & current DS for World Tour team Canyon//SRAM
• Orla Chennaoui, Kate Mason, WBD’s international studio show presenters and pundits
• Laura Meseguer, Matt Stephens, Anders Mielke, Louis-Pierre Frileux, Ric McLaughlin, Josh Carlson, WBD’s on-site reporters at key races throughout the season

Expanding the storytelling beyond the live coverage, local virtual studio analysis show harnessing the latest production innovations will be televised around major road cycling events throughout the season including the Classics, Grand Tours and Tour de France Femmes. These include in the UK (The Breakaway), France (Les Rois de la Pédale), Spain (La Montonera), Italy (Tour 360) and Germany (Velo Club).

YOU NAME IT, WE HAVE IT

Supporting WBD’s exhaustive cycling offer, its new international marketing campaign ‘You name it, we have it’ has also launched to raise greater awareness of its unmissable collection of races, content and stories.

WBD’s commitment to growing cycling for everyone to enjoy saw it engage more people than ever before for its coverage of the world’s biggest races in 2023. This includes reporting record streaming audiences for its coverage of all three of the men’s Grand Tours and the Tour de France Femmes in Europe on discovery+ and Eurosport while growing viewership of women’s cycling by a quarter. This is in addition to attracting more teams than ever before to the UCI Enduro World Cup while reaching a record 83.6 million people through the WHOOP UCI Mountain Bike World Series platforms.

Key dates 2024

16 March: Milan-Sanremo (first of the road cycling Monuments)

6-7 April: Paris Roubaix (women’s and men’s)

12 April: WHOOP UCI Mountain Bike World Series begins

21 April: Liège-Bastogne-Liège

31 March: Tour of Flanders

4-6 October: WHOOP UCI Mountain Bike World Series finale

29 April-4 May: La Vuelta Femenina

4-26 May: Giro d’Italia

29 June-21 July: Tour de France

7-14 July: Giro Donne

27 July-7 August: Olympic Games Paris 2024 cycling

12-18 August: Tour de France Femmes

17 August-8 September: La Vuelta a Espana

26 August-1 September: UCI Mountain Bike World Championships

21-29 September: UCI Road World Championships

12 October: Il Lombardia

16-20 October: UCI Track World Championships

Dates TBC: UCI Track Champions League