---
title: 'SIMON WEAR, CEO & FOUNDER, PLAY SPORTS GROUP'
url: 'https://media.wbdsports.com/post/simon-wear-ceo-founder-play-sports-group-1'
author: 'Welcome to WBD Sports'
published: '2019-01-08T12:45:00+00:00'
updated: '2020-05-07T12:22:28+00:00'
description: 'A media executive with unrivalled experience, Simon created BikeRadar.com from scratch and commercially reinvented Cyclingnews.com.'
image: 'https://s3-eu-west-1.amazonaws.com/cwsassets/dis-613765c33c1ce/2021/09/28/5cb5b2c55f29c_thumbnail.jpg?version=1632841097'
category: Leadership
language: en
---

# SIMON WEAR, CEO & FOUNDER, PLAY SPORTS GROUP

![](https://s3-eu-west-1.amazonaws.com/cwsassets/dis-613765c33c1ce/2021/09/28/5cb5b2c55f29c_thumbnail.jpg?version=1632841097)

A media executive with unrivalled experience, Simon created BikeRadar.com from scratch and commercially reinvented Cyclingnews.com.

In 2010, Simon founded SHIFT Active Media – a new agency business model – and in 2012, launched the **[Global Cycling Network](https://www.globalcyclingnetwork.com/)**. Now a world leading brand on YouTube, GCN paved the way for the establishment of the **[Play Sports Network](https://www.playsportsnetwork.com/)**.

In January 2019, following an initial 20% investment two years earlier, Discovery Inc., [**took a controlling stake of Play Sports Grou**p](https://pressweb-eurosport.clipsource.com/pressweb/5c7d21fabf603/post/discovery-takes-majority-stake-in-play-sports-group-to-form-glob) with Simon and his team of 140 world class cycling experts across content, creative, digital, marketing and sales services, joined Discovery to form a new global cycling-focused division in the company.