---
title: 'Mike Cairncross, Vice President of DTC Growth Marketing EMEA'
url: 'https://media.wbdsports.com/post/mike-cairncross-vice-president-of-dtc-growth-marketing-emea'
author: 'Welcome to WBD Sports'
published: '2020-01-01T15:50:00+00:00'
updated: '2021-11-18T15:52:55+00:00'
description: "Mike Cairncross joined Discovery Sports in January 2020 to head up Eurosport's digital growth. His now expanded role covers direct-to-consumer sports and entertainment products for Discovery across the EMEA region in his current role of Vice President of DTC Growth Marketing EMEA.\_"
category: Leadership
language: en
---

# Mike Cairncross, Vice President of DTC Growth Marketing EMEA

**Mike Cairncross joined Discovery Sports in January 2020 to head up Eurosport's digital growth. His now expanded role covers direct-to-consumer sports and entertainment products for Discovery across the EMEA region in his current role of Vice President of DTC Growth Marketing EMEA.**

As an experienced sales and marketing leader, Mike has a proven track record of delivering exceptional commercial performance in marketing roles retail and digital for Telcomms, TV & Broadband, Wellness and of course Sports organisations over the last decade.

An extremely passionate Leeds United fan, Mike is known as a lover almost any sport with football, basketball, boxing and motorsports being amongst those watched religiously