---
title: 'LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026'
url: 'https://media.wbdsports.com/post/looney-tunes-brings-colour-and-collectability-to-milano-cortina-'
author: 'Welcome to WBD Sports'
published: '2026-02-18T08:21:12+00:00'
updated: '2026-02-18T08:24:25+00:00'
description: 'As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.'
image: 'https://frontend-assets.clipsource.com/612dda2e469cb/dis-613765c33c1ce/2026/02/17/69949b962537a_thumbnail.jpeg'
category: 'Olympic Games'
language: en
---

# LOONEY TUNES BRINGS COLOUR AND COLLECTABILITY TO MILANO CORTINA 2026

![](https://frontend-assets.clipsource.com/612dda2e469cb/dis-613765c33c1ce/2026/02/17/69949b962537a_thumbnail.jpeg)

As Milano Cortina 2026 enters its final days, the Official Olympic Pin Trading Center is proving a hit with fans of the Looney Tunes and the Olympic Games.

Designed with a Looney Tunes look and feel through a licencing collaboration between Warner Bros. Discovery, Honav USA, and the International Olympic Committee, the Official Olympic Pin Trading Center has seen in excess of **1,200 pins** purchased EACH DAY and welcomed **over 30,000 fans** through its doors since opening on the day of the Opening Ceremony (6 February).   
  
**Over 50 collectors** have been based at the center throughout the Games exchanging pins stretching back nearly **50 years**. Continuing the long-standing Olympic tradition of pin swapping — a practice that brings together athletes, officials and fans in a celebration of friendship, cultural exchange and global unity — the centre has become a vibrant meeting point in the heart of the Games.  
  
![](https://frontend-assets.clipsource.com/612dda2e469cb/dis-613765c33c1ce/2026/02/17/69949b5fa554e.jpeg)   
[Last month](https://media.wbdsports.com/post/warner-bros-discovery-brings-the-looney-tunes-to-the-olympic-win), it was announced that the Looney Tunes would have a presence at the Olympic Winter Games that included on-air moments broadcast on Eurosport and TNT Sports, original content, product collections and in-person activations.   
  
The Official Olympic Pin Trading Center is located at Via Carlo de Cristoforis 1 in central Milan and open each day from 10am to 7pm, closing its doors on Sunday 22 February.